Keep Your Clients Up-to-Date on What’s New: What a Mobile App Can Do
April 24, 2013
How do you currently get a message out to your client base? Is it a flyer on your door, a 30-second spot on the radio, an ad in the local paper? If it is, then you probably aren’t reaching them very efficiently. What if there was a way to get your message delivered directly to every one of your potential customers in a way that will engage them and prompt them to action? That would be the greatest marketing tool ever. Guess what, it exists and it’s called the mobile app.
Delivering the message directly to a mobile phone is almost 100% effective in reaching the customer. The other methods that you may be using are hit or miss at best. Not only do you get a message out; you can get it out in a unique, interactive way. Using an open-ended storyline or link to a mobile app only special you can pique the customer’s interest and generate a lot of click throughs to your product and sales pages.
In addition, this direct communication can allow you to advertise special events and update your entire network about future calendar events. It may be the best way to get the news out about a new product that has ever been invented. You can send out an individualized invitation to each and every person on your network and get it to them immediately. This allows you to create an instantaneous buzz around your promotion and drive business during specified times.
The real key to utilizing this magic bullet is understanding how to pique the interest of your client base through this new interactive medium. The best way to make sure you are tapping the potential of this new market is to get someone with a proven track record to help you build and maintain your application. The knowledge that can be brought by someone with successful marketing experience is invaluable. By working with a professional or team of developers you’ll be able to get an app up and running faster with better returns than you could ever hope to achieve on your own.