Create a Buzz: What a Mobile App Can Do

April 18, 2013

Create a Buzz

 

In the world of marketing, buzz is the key to sales. The more people that are talking about your product, the more sales you are going to make. The best way to get that buzz – create a killer Smartphone App. With the proliferation of Smartphones throughout the country and the amount of time that prospective customers spend on them, not having an interactive App is almost asking to be left in the dust.

 

Be Available to Your Customers

 

A Smartphone App can be viewed anywhere, at anytime, by anyone with a mobile device (Smartphone, tablet, etc.) and can be shared with their social networks with the push of a button or the tap of a screen. This means that you are able to market to your customer base 24 hours a day 7 days a week 365 days a year. But simply having an App isn’t enough. You have to have a buzzworthy app – one that your customers will want use and share with their friends.

 

Engagement = Sales

 

A buzzworthy App will do one of two things. It will either tell a compelling story in a compelling way or create an interactive environment that is chock-full of little surprises that entertain the user. Which approach you choose is completely up to you – neither choice is better for any particular market. The key is that it is easy to use and interesting enough to keep your customer clicking. If you can keep your customer interactive for more than 30 seconds, your probability of a sale goes up exponentially.

 

Ease of Use is the Key

 

A successful App will allow you to convert viewers into customers and keep them from searching around the net for “deals” from your competitors. Keeping your App easy to use will provide value that will prevent customers from clicking off your page – it simply won’t be worth the hassle when they can just tap the screen and get what they need from you.

 

Your App will be able to generate leads, answer customer questions, deliver short messages and act as a portal to your web store. Imagine the possibilities – a fully functional retail outlet, open and accessible whenever your customer needs it. That’s something to buzz about!

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