Keeping your customer base engaged is the number-one way to make sure that when they are ready to make a purchase, your name is at the tip of their clicking finger. While there are several ways to do this, creating a mobile app currently has the biggest buzz, and rightfully so. The proliferation of Smartphones on the world stage has completely changed the world of marketing. There are over 91.4 million Smartphones in the United States alone with 9 out of 10 users online brows

In part 2 of this series, Assessing Legal and Regulatory Reuirements, we looked at the two areas critical to creating a Mobile Device Policy; legal requirements and domain ownership. A proper analysis of both of these areas will help protect the organization by setting clear standards for operating mobile devices within the enterprise and establish a chain of responsibility within the organization to ensure that all protocols are followed consistently thereby reducing the lik

There are some actions people should not take. And if they do, their actions should be corrected. For instance, a person could not know that typing on their cell phone in the movie theater could be a distraction to other moviegoers. Below is a list of tips for different situations. They can be applied on the job, with friends, and even on vacation. 1. Content – Keep Business Private Many personal and business conversations contain information that should remain confidentia

Create a Buzz In the world of marketing, buzz is the key to sales. The more people that are talking about your product, the more sales you are going to make. The best way to get that buzz – create a killer Smartphone App. With the proliferation of Smartphones throughout the country and the amount of time that prospective customers spend on them, not having an interactive App is almost asking to be left in the dust. Be Available to Your Customers A Smartphone App can be viewed

In part 1 of this series, Mobile IT Policy, we looked at the need to create a mobile information technology policy to cover the issues surrounding the increasing number of employee owned devices being used inside of company networks. The Bring Your Own Device (BYOD) phenomenon is here to stay and growing with more than 57% of Information workers selecting and buying their own smartphones and other mobile devices. Responding to the risks associated with this trend involves wr

The information age has been here for a while and with the vast growth we have seen in the business of protecting our homeland and the assets within, it is no surprise that security is among top concerns for corporate leaders. It is hard to lead without taking some risks but you want those risks to pay off. So when it comes to your start manager bringing her new iPad to work, you probably want her to have the tools she needs to continue to perform. At what cost? How do you

Why the journey to a mobile web? Simply put, consumers demand it. Mobility gives consumers the 24×7 access to everything everywhere. If your business is not prepared to deal with inquiries across multiple channels, time zones, methods, and markets then you will surely perish. The mobile web is about “giving the people what they want” oh yeah, and when they want it. This method of meeting customer demands is far from the traditional. This requires that we think through the