How Mobile Advertising is Growing with Facebook Marketing
How is Facebook Marketing supporting the growth and development of mobile advertising technology, for millions of small businesses to benefit? Recent reports indicate that Facebook Marketing has increased the use of mobile advertising by as much as 20 percent in the last quarter of 2012. That’s good news for the millions of mobile marketers who are trying to increase conversions by tapping into the largest social network in the world. What’s going on with Facebook Marketing?
Mobile Growth Trends – The World’s Best Mobile Health Apps
Imagine being able to search for health information, keep track of important health data and get on-demand health peer support all from the convenience of a smartphone? Thanks to today’s wide range of health mobile apps, these activities and more are currently possible. Mobile applications, easily accessible from many smartphones, tablets, and other mobile devices, are changing the way that consumers participate in their healthcare. According to the Manhattan Research’s Cybe
Mobile Advertising – A Highly Potent and Emerging Marketing Platform
According to Intel , there are 1,300 new mobile users every minute (http://www.intel.com/content/www/us/en/communications/internet-minute-infographic.html). It is therefore not a wonder that mobile advertising is gaining considerable prominence in the last few years and it is affecting the way marketers are reaching out to customers. Return Path also reports that global mobile email marketing rose by a staggering 300% between October 2010 and October 2012 (http://blog.returnp
How Doctors are using Mobile Apps to Connect with Patients
Since most doctors and hospitals do everything with a computer, from filing patient’s contact info to their latest MRI results, it’s no surprise to learn they are beginning to implement other tools, which now include utilizing mobile apps to connect with their patients. According to a study done by Google and Manhattan Research, the internet is integral to clinical practice. Why hospitals and doctors should use mobile apps In today’s world of increasing technological advances
Google Currents: How and Why Google Upgraded Its News Reader
Just recently Google released Google Currents 2.0. It is compatible with Android 2.2 and later. There is also an iOS release for Apple smartphones and tablets. The new edition is designed to be a serious challenge to Flipboard, a competing app which allows for magazine type formatting for websites and content. There are many enhancements to Google Currents. Google product manager Mussie Shore stated in a blog post that the development team for Currents had used “some of the t
Top Trends in Mobile Marketing for 2013
Mobile marketing is undergoing a technological explosion as more businesses look for ways to reach consumers and influence their buying decisions in efficient ways. With 2012 almost behind us and 2013 well on its way, what lies ahead for mobile marketing? To determine this, let’s first examine what mobile marketing trends emerged in 2012. 2012 Mobile Marketing Trends – A Year in Review Some marketing pros call 2012 “The Year of Mobile Marketing” because this is the year that
Mobile Marketing Makes More Money
Recently, Google revealed that based upon research it had conducted, 85 percent of Americans will have web enabled portable devices by the end of 2013. A recent study by Pew Internet found that 46 percent of adults own Smartphones. So, if you have not yet optimized your Internet presence for the mobile market, you can and most likely are losing customers. Google reports that over half of all mobile device users think that a website should take no more than three seconds to lo
1.6 Billion Reasons to Engage in Mobile Advertising
Everywhere you go you see hundreds of people using mobile phones. Some talking, some texting, and some surfing the web. Mobile web surfing has become the most popular way to look at websites and purchase products. Since more and more people are on the go, advertisements aiming towards mobile web users are on the increase. Marketers and business owners alike are beginning to realize the many benefits of having a mobile-friendly website for their businesses. The mobile web in a
Making a Big Impact on the Small Screen – Don’t Be Late to the Party
It doesn’t take a crystal ball to see where the advertising market is going. In fact, early adapters are already reaping the rewards of their foray into marketing to mobile web users. While there are several reasons that a small-business owner might choose to put his money somewhere else, the smart businessman is grabbing this amazing opportunity and running with it. Mobile Surpasses Traditional
A study published by research group Flurry in June of 2011 found that people spe
Keep Your Clients Up-to-Date on What’s New: What a Mobile App Can Do
How do you currently get a message out to your client base? Is it a flyer on your door, a 30-second spot on the radio, an ad in the local paper? If it is, then you probably aren’t reaching them very efficiently. What if there was a way to get your message delivered directly to every one of your potential customers in a way that will engage them and prompt them to action? That would be the greatest marketing tool ever. Guess what, it exists and it’s called the mobile app. Deli
