Location Based Advertising: Is this the Future of Mobile Marketing?
Location Based Advertising- Is this the Future of Mobile Marketing? With over 700 million GPS enabled smartphones in the hands and pockets of global users, location based mobile advertising has emerged as the hottest trend in the marketing world. Further, convergence of mobile technology has enabled businesses to capture and access key consumer demographic data and analytics, facilitating developing of more personalized and localized user experience. Location based advertisi
Tablet Commerce is Taking Off
Those who are looking at the world of online commerce are seeing a specific kind of retail expanding incredibly quickly. Tablet commerce, the use of these larger portable devices for buying and selling, is now a major part of the online marketplace. All kinds of software makers and other tech companies are trying to work their business plans toward this major shift, with even Microsoft getting into the mix with its ‘app-centric’ new MS Office 2013 suite. A report by Mashable
Mobile Apps that Help You Network
Everyone knows that in the real world, it’s not what you know but who you know. 87% of business professionals network to make new connections and grow their business. Sometimes it’s difficult to make the time to network with ever-growing obligations. The good news is that keeping track of who you meet and following up with has gotten much easier with smartphones, tablets and mobile apps. What are some mobile apps that will help you on the go? Never Be Without a Business Car
How the BYOD Phenomenon will Impact the Smartphone Market in 2013
Organizations have been providing their employees with mobile phones to stay connected when traveling or during out of office hours. However, they have also been restricting staff access to the corporate network from outside the office. This causes issues with work flexibility for employees who wish to work from home. It impacts their productivity, which is ultimately detrimental to the organization. Smartphones and tablet devices are gaining popularity as compared to mobile
Advanced UIs For Next Generation of Phones and Tablets
From voice dictation to behavior recognition, richer displays to increased storage capacity, 2013 proves to be an exciting year for the next generation of Smart Phones and Tablets. Here are just a few of the changes you can look forward to throughout the coming year. Voice Dictation This field is lead by Apple’s Siri and Google’s Google Now. Enhanced features include web search capabilities, map direction interface with the user, and the ability to message through voice rec
Supercharge Your Online Store With These Ecommerce Apps for Smartphones
Supercharge Your Online Store With These Ecommerce Apps for Smartphones These days, if an ecommerce site is not friendly to smartphones and tablets, it is losing business. These devices are no longer luxuries; everyone and their grandmother can be seen walking around with their heads down, concentrating on a tiny screen. Mobile trends regarding ecommerce sites have proven that a business can’t compete without a mobile presence when over 20% of purchases from ecommerce sites
4 Things to Take into Account While Optimizing Your Websites for Mobile Users
In 2011, the International Data Corporation predicted that by 2015 mobile growth trends would outstrip PCs and laptops, making mobile devices the preferred method for accessing the Internet. That prediction was spot-on. The mobile web, or the practice of accessing the web with mobile devices such as smart phones and tablets, has already exploded. According to the Pew Foundation, 83 percent of American adults have cell phones and of those, 42 percent have smart phones. The re
Does Mobile Computing Face Same Processor Limit As Laptops and Desktops?
Multicore Processors In Mobile Devices Facing A Wall The past two years created a golden age for mobile devices. With the advent multi-core processors, tablets and smart phones have computing power on par with that of computers just five years ago. This major revolution allowed for increased functionality and ever more capable apps. However, multi-cores may be reaching their physical limit. With this looming manifestation of Moore’s law, chip makers and mobile device manufac
Top 10 Great Productivity Apps for 2013
With 2012 gone, it is expected that 2013 will be characterized by technological milestones that will increase the efficiency and use of our communication devices. There are already some apps that are getting more acknowledgements from their users. The following are the top 10 great productivity apps for 2013; in their order of greatness. CloudMagic This mobile web app allows a user to find anything on the web when they need it the most. The tool makes it possible to search ac
Mobile Search and The Case For Mobile-Optimized Websites
It’s clear that small screens mean big business; last year, a number of studies came out that pointed to the fact that more and more people are using mobile devices to engage with their favorite brands. For this reason alone, companies that haven’t thought of optimizing their websites for a smooth mobile experience might want to rethink their marketing strategies. In this post, we’ll examine the case for mobile site optimization, while exploring tips that could help in coming
