Come on, be honest with yourself. Is your website really giving your visitors an optimized, intuitive experience? Or are you still serving mobile visitors a site that was designed for desktop? If you feel like you're behind the eight ball, there's hope. Here are seven great solutions to help you quickly and cost-effectively develop a mobile version of your site. MobDis MobDis is a service that lets you build websites with a mobile-first approach. Rather than starting from a t
In the wake of mobile and social media marketing, it’s unfortunate that email marketing has taken the backseat for trendier marketing campaigns. Businesses of all forms and sizes are in an arms race to increase twitter followers, Facebook audiences, connections on LinkedIn and other social media channels in an effort to boost customer engagement. The question then is how effective are these new marketing trends vis-à-vis email marketing. King of Marketing ROI Despite being ta
Location Based Advertising- Is this the Future of Mobile Marketing? With over 700 million GPS enabled smartphones in the hands and pockets of global users, location based mobile advertising has emerged as the hottest trend in the marketing world. Further, convergence of mobile technology has enabled businesses to capture and access key consumer demographic data and analytics, facilitating developing of more personalized and localized user experience. Location based advertisi
It’s clear that small screens mean big business; last year, a number of studies came out that pointed to the fact that more and more people are using mobile devices to engage with their favorite brands. For this reason alone, companies that haven’t thought of optimizing their websites for a smooth mobile experience might want to rethink their marketing strategies. In this post, we’ll examine the case for mobile site optimization, while exploring tips that could help in coming
How is Facebook Marketing supporting the growth and development of mobile advertising technology, for millions of small businesses to benefit? Recent reports indicate that Facebook Marketing has increased the use of mobile advertising by as much as 20 percent in the last quarter of 2012. That’s good news for the millions of mobile marketers who are trying to increase conversions by tapping into the largest social network in the world. What’s going on with Facebook Marketing?
According to Intel , there are 1,300 new mobile users every minute (http://www.intel.com/content/www/us/en/communications/internet-minute-infographic.html). It is therefore not a wonder that mobile advertising is gaining considerable prominence in the last few years and it is affecting the way marketers are reaching out to customers. Return Path also reports that global mobile email marketing rose by a staggering 300% between October 2010 and October 2012 (http://blog.returnp
Mobile marketing is undergoing a technological explosion as more businesses look for ways to reach consumers and influence their buying decisions in efficient ways. With 2012 almost behind us and 2013 well on its way, what lies ahead for mobile marketing? To determine this, let’s first examine what mobile marketing trends emerged in 2012. 2012 Mobile Marketing Trends – A Year in Review Some marketing pros call 2012 “The Year of Mobile Marketing” because this is the year that
Recently, Google revealed that based upon research it had conducted, 85 percent of Americans will have web enabled portable devices by the end of 2013. A recent study by Pew Internet found that 46 percent of adults own Smartphones. So, if you have not yet optimized your Internet presence for the mobile market, you can and most likely are losing customers. Google reports that over half of all mobile device users think that a website should take no more than three seconds to lo