In 2011, the International Data Corporation predicted that by 2015 mobile growth trends would outstrip PCs and laptops, making mobile devices the preferred method for accessing the Internet. That prediction was spot-on. The mobile web, or the practice of accessing the web with mobile devices such as smart phones and tablets, has already exploded. According to the Pew Foundation, 83 percent of American adults have cell phones and of those, 42 percent have smart phones. The re

Multicore Processors In Mobile Devices Facing A Wall The past two years created a golden age for mobile devices. With the advent multi-core processors, tablets and smart phones have computing power on par with that of computers just five years ago. This major revolution allowed for increased functionality and ever more capable apps. However, multi-cores may be reaching their physical limit. With this looming manifestation of Moore’s law, chip makers and mobile device manufac

Since most doctors and hospitals do everything with a computer, from filing patient’s contact info to their latest MRI results, it’s no surprise to learn they are beginning to implement other tools, which now include utilizing mobile apps to connect with their patients. According to a study done by Google and Manhattan Research, the internet is integral to clinical practice. Why hospitals and doctors should use mobile apps In today’s world of increasing technological advances

Mobile marketing is undergoing a technological explosion as more businesses look for ways to reach consumers and influence their buying decisions in efficient ways. With 2012 almost behind us and 2013 well on its way, what lies ahead for mobile marketing? To determine this, let’s first examine what mobile marketing trends emerged in 2012. 2012 Mobile Marketing Trends – A Year in Review Some marketing pros call 2012 “The Year of Mobile Marketing” because this is the year that

Recently, Google revealed that based upon research it had conducted, 85 percent of Americans will have web enabled portable devices by the end of 2013. A recent study by Pew Internet found that 46 percent of adults own Smartphones. So, if you have not yet optimized your Internet presence for the mobile market, you can and most likely are losing customers. Google reports that over half of all mobile device users think that a website should take no more than three seconds to lo

Everywhere you go you see hundreds of people using mobile phones. Some talking, some texting, and some surfing the web. Mobile web surfing has become the most popular way to look at websites and purchase products. Since more and more people are on the go, advertisements aiming towards mobile web users are on the increase. Marketers and business owners alike are beginning to realize the many benefits of having a mobile-friendly website for their businesses. The mobile web in a

It doesn’t take a crystal ball to see where the advertising market is going. In fact, early adapters are already reaping the rewards of their foray into marketing to mobile web users. While there are several reasons that a small-business owner might choose to put his money somewhere else, the smart businessman is grabbing this amazing opportunity and running with it. Mobile Surpasses Traditional A study published by research group Flurry in June of 2011 found that people spe

In the brave new world of internet marketing it’s nearly impossible to survive by putting your entire business on a single page. You need to have a presence on mobile devices – one that makes it easier for your customers to connect with you. The entire purpose of having a mobile app for your business is to get you closer to a sale. How do you do that? Your customers are going to have questions and with an app you’ll be able to provide the answers in real time. What does you a

In part 1 of this series, Mobile IT Policy, we looked at the need to create a mobile information technology policy to cover the issues surrounding the increasing number of employee owned devices being used inside of company networks. The Bring Your Own Device (BYOD) phenomenon is here to stay and growing with more than 57% of Information workers selecting and buying their own smartphones and other mobile devices. Responding to the risks associated with this trend involves wr

The information age has been here for a while and with the vast growth we have seen in the business of protecting our homeland and the assets within, it is no surprise that security is among top concerns for corporate leaders. It is hard to lead without taking some risks but you want those risks to pay off. So when it comes to your start manager bringing her new iPad to work, you probably want her to have the tools she needs to continue to perform. At what cost? How do you