Mobile marketing is undergoing a technological explosion as more businesses look for ways to reach consumers and influence their buying decisions in efficient ways. With 2012 almost behind us and 2013 well on its way, what lies ahead for mobile marketing? To determine this, let’s first examine what mobile marketing trends emerged in 2012. 2012 Mobile Marketing Trends – A Year in Review Some marketing pros call 2012 “The Year of Mobile Marketing” because this is the year that

Recently, Google revealed that based upon research it had conducted, 85 percent of Americans will have web enabled portable devices by the end of 2013. A recent study by Pew Internet found that 46 percent of adults own Smartphones. So, if you have not yet optimized your Internet presence for the mobile market, you can and most likely are losing customers. Google reports that over half of all mobile device users think that a website should take no more than three seconds to lo

Everywhere you go you see hundreds of people using mobile phones. Some talking, some texting, and some surfing the web. Mobile web surfing has become the most popular way to look at websites and purchase products. Since more and more people are on the go, advertisements aiming towards mobile web users are on the increase. Marketers and business owners alike are beginning to realize the many benefits of having a mobile-friendly website for their businesses. The mobile web in a

It doesn’t take a crystal ball to see where the advertising market is going. In fact, early adapters are already reaping the rewards of their foray into marketing to mobile web users. While there are several reasons that a small-business owner might choose to put his money somewhere else, the smart businessman is grabbing this amazing opportunity and running with it. Mobile Surpasses Traditional A study published by research group Flurry in June of 2011 found that people spe

How do you currently get a message out to your client base? Is it a flyer on your door, a 30-second spot on the radio, an ad in the local paper? If it is, then you probably aren’t reaching them very efficiently. What if there was a way to get your message delivered directly to every one of your potential customers in a way that will engage them and prompt them to action? That would be the greatest marketing tool ever. Guess what, it exists and it’s called the mobile app. Deli

In the brave new world of internet marketing it’s nearly impossible to survive by putting your entire business on a single page. You need to have a presence on mobile devices – one that makes it easier for your customers to connect with you. The entire purpose of having a mobile app for your business is to get you closer to a sale. How do you do that? Your customers are going to have questions and with an app you’ll be able to provide the answers in real time. What does you a

Keeping your customer base engaged is the number-one way to make sure that when they are ready to make a purchase, your name is at the tip of their clicking finger. While there are several ways to do this, creating a mobile app currently has the biggest buzz, and rightfully so. The proliferation of Smartphones on the world stage has completely changed the world of marketing. There are over 91.4 million Smartphones in the United States alone with 9 out of 10 users online brows

There are some actions people should not take. And if they do, their actions should be corrected. For instance, a person could not know that typing on their cell phone in the movie theater could be a distraction to other moviegoers. Below is a list of tips for different situations. They can be applied on the job, with friends, and even on vacation. 1. Content – Keep Business Private Many personal and business conversations contain information that should remain confidentia

Create a Buzz In the world of marketing, buzz is the key to sales. The more people that are talking about your product, the more sales you are going to make. The best way to get that buzz – create a killer Smartphone App. With the proliferation of Smartphones throughout the country and the amount of time that prospective customers spend on them, not having an interactive App is almost asking to be left in the dust. Be Available to Your Customers A Smartphone App can be viewed

With a continually expanding usage of mobile applications, mobile application development is at an all-time high to accommodate the needs of companies and their customers. Mobile applications help with marketing, productivity and customer satisfaction. Customers who use Android, Apple iOS, Windows Phone and Blackberry platforms will be able to use your apps and keep in touch with your business. In today’s society we are always connected, tethered by our mobile devices to our