In the wake of mobile and social media marketing, it’s unfortunate that email marketing has taken the backseat for trendier marketing campaigns. Businesses of all forms and sizes are in an arms race to increase twitter followers, Facebook audiences, connections on LinkedIn and other social media channels in an effort to boost customer engagement. The question then is how effective are these new marketing trends vis-à-vis email marketing. King of Marketing ROI Despite being ta
It’s clear that small screens mean big business; last year, a number of studies came out that pointed to the fact that more and more people are using mobile devices to engage with their favorite brands. For this reason alone, companies that haven’t thought of optimizing their websites for a smooth mobile experience might want to rethink their marketing strategies. In this post, we’ll examine the case for mobile site optimization, while exploring tips that could help in coming
How is Facebook Marketing supporting the growth and development of mobile advertising technology, for millions of small businesses to benefit? Recent reports indicate that Facebook Marketing has increased the use of mobile advertising by as much as 20 percent in the last quarter of 2012. That’s good news for the millions of mobile marketers who are trying to increase conversions by tapping into the largest social network in the world. What’s going on with Facebook Marketing?
According to Intel , there are 1,300 new mobile users every minute (http://www.intel.com/content/www/us/en/communications/internet-minute-infographic.html). It is therefore not a wonder that mobile advertising is gaining considerable prominence in the last few years and it is affecting the way marketers are reaching out to customers. Return Path also reports that global mobile email marketing rose by a staggering 300% between October 2010 and October 2012 (http://blog.returnp
Everywhere you go you see hundreds of people using mobile phones. Some talking, some texting, and some surfing the web. Mobile web surfing has become the most popular way to look at websites and purchase products. Since more and more people are on the go, advertisements aiming towards mobile web users are on the increase. Marketers and business owners alike are beginning to realize the many benefits of having a mobile-friendly website for their businesses. The mobile web in a