Convenience, Accessibility and Flexibility
Business apps establish an element of convenience for your customers; it keeps the interaction in the palms of their hands and reduces the need for on-site visits, which is convenient for both parties. Apps make your business efficient and preferable over other businesses. Having an app allows your customer to access your business from wherever they are, when it is convenient for them. The working mother who wants to pick-up dinner on the way home from work can order dinner through your app and doesn’t have to wait on the food; it will be ready when she gets there. If you also have an online payment system, she can pay that way and then she can literally just pick-up the food and head home with dinner in tow. It is all about convenience, accessibility, and efficiency.
The look and feel of your mobile app helps not only to achieve a consistent brand image, but to also extend the same quality of interaction to the mobile app that is present on the web or in-store. This helps build your brands image and or signature style. If you were looking for an app for Tiffany & Co., you would expect to find their signature shade of blue, pure white, and their font in their application. The same should go for your own. This helps with building brand loyalty and recognition, two things that go hand in hand with acquiring and retaining customers.
Ability to Share Through Social Media
Lastly, the most important reason to have an app is to conduct marketing. The old adages of “come one, come all” and “tell a friend” are still true to this day. People want what others want. If your business has something that is desirable, people will share it and talk about it. It is almost like free advertising, aside from the production costs of the app. Your customers want to share their experience and the products they have purchased. Most apps come with the ability to share their post or purchases with Facebook, Twitter, Instagram, LinkedIn or other social media and networking sites. Their post is then shared with every person who follows, is friends with or is connected to that customer. The average number of people someone is friends with on Facebook is 190 people. Those are 190 potential customers and consumers! Without the ability to share through your app you are limiting your marketing pool and reducing your amount of business.
Mobile Apps are a great way to expand your business, increase marketing and stay connected with your customers.