How Facebook’s Mobile Business Page Redesign Improves Local Search
Facebook has significantly improved its mobile page design to make it easier for new and current customers to connect and interact with local businesses. According to Facebook’s notification: “A Page is a business’s identity on Facebook, so we’re making it easier for your current and potential customers to interact with your Page in a way that’s both efficient and useful.” Before the redesign, users had a tough time finding useful information from a company’s Facebook page on...
Read MoreWhat’s the difference between native and HTML5 apps?
What’s the difference between native and HTML5 apps? A native app is downloaded by the user onto their device. Pros: 1. Supports a rich user experience. 2. Supports deeper integration. 3. Supports low-level device feature access such as multi-threading, background tasks, etc. 4. Interactive and much faster response. Cons: 1. An app must be developed for each type of platform (Android, iPhone, Windows Phone and Blackberry) the app will be available on, which can greatly increase costs. 2. App...
Read MoreWhy Email Marketing is Still Effective
In the wake of mobile and social media marketing, it’s unfortunate that email marketing has taken the backseat for trendier marketing campaigns. Businesses of all forms and sizes are in an arms race to increase twitter followers, Facebook audiences, connections on LinkedIn and other social media channels in an effort to boost customer engagement. The question then is how effective are these new marketing trends vis-à-vis email marketing. King of Marketing ROI Despite being taunted as old...
Read MoreQR Codes: Quick Response or Quite Redundant?
Dad and Junior were walking through a store, when the little rascal noticed a large, colorful poster with his favorite cartoon characters. In awe, Junior refused to move from the spot. Seeing a QR code in the bottom corner of the poster, Dad breathes a sigh of relief. Dad: “Look, Junior, this thing here is called a QR code, stands for Quick Response. I can scan it with my smartphone and it will link us to some really cool stuff.” Junior excitedly: “Awesome, do it dad!” Dad reaches to...
Read MoreHow the Cloud, HTML5, and Mobile Usage are Transforming App Development
Within the next five years, the number of mobile users is expected to rise significantly while the number of computer users will drop away. Smart mobile devices like smartphones and tablets are taking over the market. Combined with the ease of HTML5 and the popularity of Cloud computing, these factors are having a serious impact on application development. The Ease of HTML5 The development of HTML5 has really opened the door to increased mobility. Applications are no longer specific to one...
Read MoreLocation Based Advertising: Is this the Future of Mobile Marketing?
Location Based Advertising- Is this the Future of Mobile Marketing? With over 700 million GPS enabled smartphones in the hands and pockets of global users, location based mobile advertising has emerged as the hottest trend in the marketing world. Further, convergence of mobile technology has enabled businesses to capture and access key consumer demographic data and analytics, facilitating developing of more personalized and localized user experience. Location based advertising capitalizes...
Read MoreOnline Music Marketing: The New Trend in Music Listening
In today’s modern age, the way we listen to and enjoy music has changed in a big way. Instead of going to your local neighborhood music store, you can sign online and download music from your computer, smart phone, tablet or mp3 player. Online music marketing targets listeners and introduces consumers to new artists, songs, and albums like never before. The youth of the world are the trend setters, and music marketing targets the 18-35 demographic with extreme zest. Here is a look at the...
Read MoreTablet Commerce is Taking Off
Those who are looking at the world of online commerce are seeing a specific kind of retail expanding incredibly quickly. Tablet commerce, the use of these larger portable devices for buying and selling, is now a major part of the online marketplace. All kinds of software makers and other tech companies are trying to work their business plans toward this major shift, with even Microsoft getting into the mix with its ‘app-centric’ new MS Office 2013 suite. A report by Mashable cites research...
Read More
Follow Us!